{"id":97858213,"date":"2017-12-18T09:49:04","date_gmt":"2017-12-18T08:49:04","guid":{"rendered":"https:\/\/fundacion-biodiversidad.es\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/"},"modified":"2017-12-18T09:49:04","modified_gmt":"2017-12-18T08:49:04","slug":"today-begins-the-training-program-communicate-and-buy-green","status":"publish","type":"actualidad_home","link":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/","title":{"rendered":"Today begins the training program &#8220;Communicate and Buy Green&#8221;"},"content":{"rendered":"<p>This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy.<br \/>\n<!--more--><\/p>\n<p>The deputy director of the Biodiversity Foundation of the Ministry of Agriculture and Fisheries, Food and the Environment, Ignacio Torres, inaugurated today in Madrid the course &#8220;Communicate and Purchase Green&#8221;, which is being held from today until 20 December. This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy. It is driven by the  &nbsp;<a href=\"http:\/\/fundacion-biodiversidad.es\/\" target=\"_blank\" rel=\"noopener\">Biodiversity Foundation<\/a> of the&nbsp;<a href=\"http:\/\/www.redemprendeverde.es\/pg\/news\/admin\/read\/66646\/www.mapama.es\" target=\"_blank\" rel=\"noopener\">Ministry of Agriculture and Fisheries, Food and Environment (MAPAMA)<\/a> through the&nbsp;<a href=\"http:\/\/www.redemprendeverde.es\/\" target=\"_blank\" rel=\"noopener\">Red emprendeverde<\/a>, and taught by&nbsp;<a href=\"http:\/\/www.verdesdigitales.com\/\" target=\"_blank\" rel=\"noopener\">Digital Greens<\/a>.<\/p>\n<p>During the program, key topics will be developed to properly communicate a green business: triple bottom line communication strategy (environmental, social and economic), content plan,&nbsp;green <em>marketing<\/em>, communicating on social networks, the importance of visuals, how to make simple advertising campaigns or how to measure and analyze your marketing actions.&nbsp;<em>marketing<\/em>. The field of green purchases will also be analysed: what they are, what criteria we can follow when we make a purchase or the meaning of labels. <\/p>\n<p>This program is free of charge and is co-financed by the&nbsp;<a href=\"http:\/\/ec.europa.eu\/esf\/home.jsp?langId=es\" target=\"_blank\" rel=\"noopener\">European Social Fund<\/a>, aimed at achieving quality training and employment. &#8220;Communicate and Buy Green&#8221; will serve as a starting point for future entrepreneurs to generate local businesses with a global impact, highlighting their green products or services and differentiating themselves to be more competitive and generate sustainable businesses. <\/p>\n<p>Subsequently, the training will be complemented with personalized <em>mentoring <\/em>so that entrepreneurs have support in their business creation process and can communicate it with a high impact.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":11,"featured_media":35877,"template":"","meta":{"_acf_changed":false},"palabras_clave":[],"class_list":["post-97858213","actualidad_home","type-actualidad_home","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Today begins the training program &quot;Communicate and Buy Green&quot; - Fundaci\u00f3n Biodiversidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Today begins the training program &quot;Communicate and Buy Green&quot; - Fundaci\u00f3n Biodiversidad\" \/>\n<meta property=\"og:description\" content=\"This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Biodiversidad\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2023\/01\/2487661294_35330241_720x405.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/\",\"url\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/\",\"name\":\"Today begins the training program \\\"Communicate and Buy Green\\\" - Fundaci\u00f3n Biodiversidad\",\"isPartOf\":{\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png\",\"datePublished\":\"2017-12-18T08:49:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage\",\"url\":\"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png\",\"contentUrl\":\"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fundacion-biodiversidad.es\/en\/inicio\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias de actualidad\",\"item\":\"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Today begins the training program &#8220;Communicate and Buy Green&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fundacion-biodiversidad.es\/en\/#website\",\"url\":\"https:\/\/fundacion-biodiversidad.es\/en\/\",\"name\":\"Fundaci\u00f3n Biodiversidad\",\"description\":\"Fundaci\u00f3n p\u00fablica adscrita al Ministerio para la Transici\u00f3n Ecol\u00f3gica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fundacion-biodiversidad.es\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Today begins the training program \"Communicate and Buy Green\" - Fundaci\u00f3n Biodiversidad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/","og_locale":"en_US","og_type":"article","og_title":"Today begins the training program \"Communicate and Buy Green\" - Fundaci\u00f3n Biodiversidad","og_description":"This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy.","og_url":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/","og_site_name":"Fundaci\u00f3n Biodiversidad","og_image":[{"width":720,"height":405,"url":"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2023\/01\/2487661294_35330241_720x405.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/","url":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/","name":"Today begins the training program \"Communicate and Buy Green\" - Fundaci\u00f3n Biodiversidad","isPartOf":{"@id":"https:\/\/fundacion-biodiversidad.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage"},"image":{"@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage"},"thumbnailUrl":"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png","datePublished":"2017-12-18T08:49:04+00:00","breadcrumb":{"@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#primaryimage","url":"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png","contentUrl":"https:\/\/fundacion-biodiversidad.es\/wp-content\/uploads\/2017\/12\/comunicacompraverde_fb_anuncio.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/today-begins-the-training-program-communicate-and-buy-green\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fundacion-biodiversidad.es\/en\/inicio\/"},{"@type":"ListItem","position":2,"name":"Noticias de actualidad","item":"https:\/\/fundacion-biodiversidad.es\/en\/actualidad_home\/"},{"@type":"ListItem","position":3,"name":"Today begins the training program &#8220;Communicate and Buy Green&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/fundacion-biodiversidad.es\/en\/#website","url":"https:\/\/fundacion-biodiversidad.es\/en\/","name":"Fundaci\u00f3n Biodiversidad","description":"Fundaci\u00f3n p\u00fablica adscrita al Ministerio para la Transici\u00f3n Ecol\u00f3gica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fundacion-biodiversidad.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/actualidad_home\/97858213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/actualidad_home"}],"about":[{"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/types\/actualidad_home"}],"author":[{"embeddable":true,"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/media\/35877"}],"wp:attachment":[{"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/media?parent=97858213"}],"wp:term":[{"taxonomy":"palabras_clave","embeddable":true,"href":"https:\/\/fundacion-biodiversidad.es\/en\/wp-json\/wp\/v2\/palabras_clave?post=97858213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}