{"id":97860895,"date":"2014-07-10T08:50:33","date_gmt":"2014-07-10T06:50:33","guid":{"rendered":"https:\/\/fundacion-biodiversidad.es\/proyectos_ficha\/pilot-project-for-the-implementation-of-the-land-stewardship-market-in-the-area-of-action-of-the-land-stewardship-network-of-madrid-and-castilla-la-mancha-mclm-cdt-network\/"},"modified":"2014-07-10T08:50:33","modified_gmt":"2014-07-10T06:50:33","slug":"pilot-project-for-the-implementation-of-the-land-stewardship-market-in-the-area-of-action-of-the-land-stewardship-network-of-madrid-and-castilla-la-mancha-mclm-cdt-network","status":"publish","type":"proyectos_ficha","link":"https:\/\/fundacion-biodiversidad.es\/en\/proyectos_ficha\/pilot-project-for-the-implementation-of-the-land-stewardship-market-in-the-area-of-action-of-the-land-stewardship-network-of-madrid-and-castilla-la-mancha-mclm-cdt-network\/","title":{"rendered":"Pilot project for the implementation of the land stewardship market in the area of action of the Land Stewardship Network of Madrid and Castilla La Mancha (MCLM CdT Network)"},"content":{"rendered":"<p>This project arises from the collective reflection of several custodial entities as a result of the first seminar organized by the Network of Stewardship of Madrid and Castilla La Mancha (MCLM) in June 2013. At this meeting, the difficulty that many entities have in supporting the marketing of products from farms with custody agreements was detected. Support for the marketing of these products has a double objective. On the one hand, it encourages the generation of new stewardship agreements, making economic profitability compatible with the conservation and sustainable management of the territory; and, on the other hand, it favours the dissemination and knowledge of land stewardship, by connecting with citizens through responsible consumption. The purpose, therefore, of this project is to boost the land stewardship market for the generation of new marketing and distribution channels, with common criteria shared by the MCLM Stewardship Network.<br \/>\n<!--more--><br \/>\nThis project arises from the collective reflection of several custodial entities as a result of the first seminar organized by the Network of Stewardship of Madrid and Castilla La Mancha (MCLM) in June 2013. At this meeting, the difficulty that many entities have in supporting the marketing of products from farms with custody agreements was detected. Support for the marketing of these products has a double objective. On the one hand, it encourages the generation of new stewardship agreements, making economic profitability compatible with the conservation and sustainable management of the territory; and, on the other hand, it favours the dissemination and knowledge of land stewardship, by connecting with citizens through responsible consumption. The purpose, therefore, of this project is to boost the land stewardship market for the generation of new marketing and distribution channels, with common criteria shared by the MCLM Stewardship Network.    <\/p>\n<p>To achieve these objectives, the following actions have been outlined:<\/p>\n<ul>\n<li>Boosting the custody market:<\/li>\n<\/ul>\n<p>  Workshops with producers<br \/>  New land stewardship agreements<br \/>  Online catalogue of producers with custody agreements<br \/>  Map of producers with stewardship agreements<br \/>  Develop management system for the online sales platform<br \/>  Administer and manage the marketing and distribution of products<br \/>  Commercial actions to attract customers and points of sale<br \/>  Personalized advice on the brand&#8217;s criteria<br \/>  State meeting to present the project and scale it up<\/p>\n<ul>\n<li>Dissemination and communication<\/li>\n<\/ul>\n<p>Promotional video of the products in the market<br \/>Creation  image Product Brand Mercado Custodia<br \/>Signage and graphics<br \/>Press conferences<br \/>Press releases<br \/>  Communication Services<br \/>  Promotional Event<\/p>\n<ul>\n<li>Development of the methodological framework on agricultural stewardship in terms of entrepreneurship<\/li>\n<\/ul>\n<p>To dynamize the agricultural stewardship working group of the MCLM Network<br \/>Writing Methodological Guide<br \/>  Layout and Editing Guide<br \/>  Technical visits to compare the results of the Guide<\/p>\n","protected":false},"author":11,"featured_media":22405,"template":"","meta":{"_acf_changed":false},"financiaci_n":[],"lineas_actuacion_tematicas":[654],"class_list":["post-97860895","proyectos_ficha","type-proyectos_ficha","status-publish","has-post-thumbnail","hentry","lineas_actuacion_tematicas-terrestrial-ecosystems"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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