OBJECTIVE: The objective of the project is to promote green entrepreneurship and at the same time meet the demand for green services identified with potential in the territory.
SUBJECTS: This is a multi-thematic project, since it affects various sectors of the environment.
DESCRIPTION: The project is based on the identification of two needs in the areas of action. The need to act against long-term unemployment, which is growing steadily despite the improvement in the labor market. At the same time, it identifies the problem of the shortage of supply of services/products of green companies caused by the strong loss of companies in this sector throughout the crisis. The action of the project is to implement a pioneering methodology in Spain for the promotion of self-employment among profiles with a lower level of acceptance of entrepreneurship and which show higher levels of risk of social exclusion. The project will implement actions to mitigate the green entrepreneur’s barriers to market entry (risks, lack of market knowledge, financial difficulties, lack of knowledge of business management techniques) and will improve the psycho-social skills of the participants (motivation, resilience, empathy) in order to ensure business success.