In a scenario of rural depopulation , it is important that biodiversity is viewed positively by the inhabitants of rural areas and contributes to the socio-economic revitalisation of the territories of greatest natural value, and especially those included in the Natura 2000 Network.
To this end, the entity maintains that it is necessary to promote knowledge and understanding of the importance of biodiversity, developing well-founded communication and information programs and with messages adapted to the perception of the wild in a rural environment that is depopulated.
The main objective is to promote the integration of biodiversity into sustainable rural development processes.
It has these specific goals:
Assessment of the degree of knowledge and understanding of the importance of biodiversity in different scenarios of the Natura 2000 Network for the planning of programmes to raise awareness in society