. The public awareness campaign on plastic bags has been launched, aimed at responsible consumption through prevention, reuse of plastic bags and recycling them at the end of their useful life. The campaign under the slogan “Recycle me. Take me to the yellow bin. Don’t abandon me” aims to raise awareness among the Spanish population that it is possible to recycle plastic bags by depositing them in yellow containers for the selective collection of light packaging.

The kick-off was kicked off today with the signing of a collaboration agreement between CICLOPLAST (an entity committed to promoting the recycling and recovery of plastics), the National Association of Large Distribution Companies (ANGED) and the Spanish Confederation of Commerce (CEC) with the institutional support of the Ministry of the Environment.

Among the measures planned in this campaign are the insertion of an informative logo on plastic bags so that they can be deposited in the yellow container, together with the dissemination of leaflets among consumers with the main messages to promote the prevention, reuse and recycling of plastic bags.