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Awareness campaign: The race for ocean conservation

MITECO

Through the screening of the documentary film “Oceans”, it is intended to launch an awareness campaign on the need to conserve the marine environment.

Through the screening of the documentary film “Oceans”, it is intended to launch an awareness campaign on the need to conserve the marine environment.

Premiered on April 23, 2010 at the Capitol cinema in Madrid, the film highlights the importance of marine ecosystems and promotes their conservation. The film shows the beauty of the ocean and provides the viewer with knowledge about the marine environment.

The campaign aims to explain in an accessible way the importance of the seas and oceans and promote ecological awareness, inviting the entire population to get involved in the conservation of these ecosystems.

To this end, it uses dissemination actions, through the creation of the www.oceanoslapelicula.com website and the organisation of the premiere of the film, and communication actions to publicise the film. In addition, different awareness initiatives have been activated, including an interactive game available on the web, so that the little ones can help save the seas.

Line of action:

Marine ecosystems

Status:

Finalizado

Execution date:

2010

End date:

2010
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Awareness campaign: The race for ocean conservation