It consists of promoting the conservation of forests and the improvement of the quality of life of the poorest families in the countries of the South, through a responsible use of forest resources.

It consists of promoting the conservation of forests and the improvement of the quality of life of the poorest families in the countries of the South, through a responsible use of forest resources.

More specifically, it aims to raise awareness among the Spanish population about its role in forest conservation through the responsible purchase of forest products made under fair trade conditions and with FSC-certified wood.

The actions planned within this initiative are:

• Official presentation of the campaign.
• Publication and dissemination of informative and informative material.
• Holding a seminar and informative talks.
• Preparation of a website and a quarterly newsletter on the campaign.
• Participation in the Biocultura fair in Madrid.