The project seeks to promote the concept of responsible consumption for terrestrial biodiversity among consumers through actions that in turn generate an impact on those producers of livestock breeds and native plant varieties who, through their handling and management, are conserving the biodiversity of our terrestrial ecosystems.

The project seeks to promote the concept of responsible consumption for terrestrial biodiversity among consumers through actions that in turn generate an impact on those producers of livestock breeds and native plant varieties who, through their handling and management, are conserving the biodiversity of our terrestrial ecosystems.

The aim is to promote, through a series of high-impact actions, the promotion of the consumption of products derived from these breeds and varieties so that their maintenance maintains their productive farms in the territories and thus favours biodiversity and the management of ecosystems.

To this end, they intend to produce two major documentaries to be broadcast on TVE, in addition to other audiovisual pieces to be distributed through social networks and the web with more than 70,000 visitors to date.

In order to reach producers, in a coordinated manner with the impact on consumers, a series of press conferences are intended to disseminate the concept of responsible consumption for biodiversity based on the maintenance of sustainable productions in areas of ecological interest and with the presence of important populations of terrestrial biodiversity.