The Ministry of Agriculture and Fisheries, Food and Environment has launched the “Move #PorElClima” initiative to buy models of electric and conventional bicycles at a discount.

The Ministry of Agriculture and Fisheries, Food and Environment has launched the “Move #PorElClima” initiative, which offers the possibility of buying several models of electric and conventional bicycles with a significant discount, a promotion that will be in force for the next two months and has the participation of BH, Ziklo Team and Transport&Environment.

 “Muévete #PorElClima” is an action launched by the #PorElClima Community, an initiative that promotes the construction of a community that brings together the actions of all to curb climate change and value the actions of companies, citizens, public administrations, NGOs, media, universities, etc.

This promotion, which aims to promote sustainable urban mobility, is part of the #PorElClima Community project, of which the Ministry is part and which aims to involve companies and citizens in the fight against climate change. For two months, and through the porelclima.es/muevete-en-bici website, a platform has been activated to promote sustainable urban mobility through a change of model, giving priority to the bicycle instead of other more polluting means of transport.

The director of the Spanish Office for Climate Change of the Ministry of Agriculture and Fisheries, Food and the Environment, Valvanera Ulargui, said during the presentation of the initiative that “our generation is experiencing a decisive moment in the fight against environmental deterioration. We must modify our development model towards a new low-carbon and climate-resilient model. From the Ministry we want to continue to involve Spanish society in the fight against climate change and insist on the need for its involvement to achieve a healthier environment”.

According to the World Health Organization (WHO), air pollution causes 300,000 premature deaths a year in Europe and reduces the average life expectancy of Europeans by almost a year. The use of bicycles for an average journey of 10 kilometres a day would mean no more than 38 kg of CO2 per month.