This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy.

The deputy director of the Biodiversity Foundation of the Ministry of Agriculture and Fisheries, Food and the Environment, Ignacio Torres, inaugurated today in Madrid the course “Communicate and Purchase Green”, which is being held from today until 20 December. This training programme aims to support new entrepreneurs to launch their idea or project with a defined communication and marketing strategy. It is driven by the  Biodiversity Foundation of the Ministry of Agriculture and Fisheries, Food and Environment (MAPAMA) through the Red emprendeverde, and taught by Digital Greens.

During the program, key topics will be developed to properly communicate a green business: triple bottom line communication strategy (environmental, social and economic), content plan, green marketing, communicating on social networks, the importance of visuals, how to make simple advertising campaigns or how to measure and analyze your marketing actions. marketing. The field of green purchases will also be analysed: what they are, what criteria we can follow when we make a purchase or the meaning of labels.

This program is free of charge and is co-financed by the European Social Fund, aimed at achieving quality training and employment. “Communicate and Buy Green” will serve as a starting point for future entrepreneurs to generate local businesses with a global impact, highlighting their green products or services and differentiating themselves to be more competitive and generate sustainable businesses.

Subsequently, the training will be complemented with personalized mentoring so that entrepreneurs have support in their business creation process and can communicate it with a high impact.