AJE Castilla-La Mancha has launched “E-rur@l” in the autonomous communities of Castilla-La Mancha and the Region of Murcia. The Federation of Associations of Young Businesswomen and Entrepreneurs of Castilla-La Mancha (AJE CLM), through the “E-RUR@L” programme, and with the collaboration of the Biodiversity Foundation and the Ministry for the Ecological Transition and the Demographic Challenge, will help through actions aimed at economic recovery and regeneration. These will adapt to the acceleration of digital transformation arising from the COVID-19 pandemic, and will be based on sustainability, eco-innovation and knowledge transfer. At the same time, they offer the necessary tools for local markets to adapt to the new normal and expand to other national and international markets through e-commerce.

The proposed activities will be taught in their entirety in both regions and make up a complete itinerary that includes from the design phase of an environmentally sustainable product to its final commercialization. The duration of the itinerary is 90 hours of training complemented by four hours of personalized advice for the e-commerce project. This itinerary will be flexible in such a way that each beneficiary can choose whether to complete the complete itinerary or choose those actions that best suit them according to their objectives and training needs.

All those who wish to register or request more information can do so by calling 967 10 47 70 or by email administracion@ajeclm.com.

Free action co-financed by the ESF.