The aim of this project is to present agricultural producers with an alternative to the current market model based on marketing through short channels.

The aim of this project is to present agricultural producers with an alternative to the current market model based on marketing through short channels.

To this end, intermediaries will be eliminated, as far as possible, and the consumption of local, healthy, seasonal products will be promoted, more profitable for the producer, more economical for the consumer and environmentally sustainable.

This initiative contemplates the creation of a digital platform through a website that serves as a link between producers aware of sustainable production systems and consumers responsible for the environment.

In addition, training actions will be carried out aimed at workers in the Andalusian and Extremaduran countryside whose objective is to provide them with the necessary tools to promote independence and entrepreneurship in the agricultural sector.

On the other hand, the project will have other positive results such as the reduction of polluting gases emitted into the atmosphere due to the shorter distance that the products have to travel and a more sustainable production system, since the reduction of the use of fertilizers and phytosanitary products is promoted and the responsible and optimized use of water is promoted.