General Objective:
To position the figure of Marine Reserves of Fishing Interest as a success story of social and environmental sustainability.
Specific objectives:
1. Generate audiovisuals that describe the values of the Marine Reserves of Fishing Interest.
2. Improve the positioning of Marine Reserves as a Guarantee of the Future and increase the knowledge of the general public about the Marine Reserves of Fishing Interest in Spain.
3. To raise awareness among the general public about the values of the Marine Reserves of Fishing Interest in Spain.
The project has highlighted the activity carried out over the last 33 years in the Marine Reserves of Fishing Interest, generating new content and media strategies for its dissemination. The following results stand out:
In addition, the project has been present at the More Aqua Show sector fair, at the stand of the international recreational diving certifier PADI, held in Madrid. The maintenance and expansion of the content of the document manager developed in the first phase of the campaign for the General Secretariat of Fisheries and the project’s website has also been carried out.
The Marine Reserves, guarantee of the future campaign has been disseminated in the written press, digital press, radio, web, social networks to transmit knowledge of these protected and privileged spaces, giving value to all the sectors that operate in them, administrations, scientists, responsible recreational divers and artisanal fishermen.
RAMGAF 2 – Marine Reserves, Future-Proofing II