Line of action:

Status:

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The general objective of the Marine Reserves, Future Guarantee III project is to highlight the social benefit of Marine Reserves and Natura 2000 Network spaces in the marine environment as an example of sustainable fishing and synergies between artisanal fishing, recreational diving and the scientific sector.

Specific:

1. Generate descriptive graphic materials of the values of the Marine Reserves of Fishing Interest prepared for dissemination and presentation to the media.

2.-Generate documentary content to improve the positioning of Marine Reserves as a Guarantee of the Future and increase the knowledge of the general public about Marine Reserves.

3.-To raise awareness among the general public about the values of Marine Reserves.

4.- To attract the participation of private entities to the Marine Reserves project as a whole and to specific projects in the field of marine reserves.

A1 Dissemination action: Temporary exhibition on the Value of Marine Reserves at the National Museum of Natural Sciences-CSIC

1.1 Collaboration agreement with the National Museum of Natural Sciences-CSIC for the temporary cession for 2 months of a space in which the exhibition “The Value of Marine Reserves” (provisional name) will be housed

1.2 Kick-off meetings

1.3 Cabinet work in the selection of contents and design of the material to be exhibited (panels, screens, significant elements of recreational diving (old and new) and artisanal fishing (old and new), etc.

1.4 Creation of QR codes on the contents displayed on panels.

1.5 Exhibition assembly and maintenance

1.6 Conducting an opinion survey.

A2 Communication and dissemination action: series of radio programmes in “Al otro lado del Espejo de AOLDE RADIO”, with a specific theme in marine reserves.

2.1 Selection of content and planning of the theme of each programme.

2.2 Selection of speakers and guests in the interviews.

2.3. Recording of the programmes and streaming and/or podcast broadcasting

2.4 Conducting an opinion survey

A3 Audiovisual Production

3.1 Audiovisual shorts of content interviews of Marine Reserves.

3.2 Creation of 1 audiovisual to highlight the role of women in the sectors that operate in marine reserves.

A4 Seeking Sponsorship Agreements for Marine Reserve Projects

4.1. Presentation and advice to sponsors for the choice of projects.

A5 Maintenance and expansion of the content of the document manager and project website.

5.1. Maintenance of the document manager.

5.2. Maintenance of the project website.

A6 Awareness-raising and information action: Exhibitions in public spaces.

6.1 Railway stations, airports, presentations.

6.2 Training and informative talks in schools with an educational project

and/or informative.

6.3 Dissemination of graphic content on marine reserves in different digital media.

6.4 Creation and publication of news.

6.5 Final presentation of the project to the sectors involved and administrations.

6.6 Conducting an opinion survey

A7 Evaluation of the results of previous awareness campaigns: Future Guarantee I and Future Guarantee II.

The project has highlighted the value of the activity carried out in the Marine Reserves of Fishing Interest, generating new content and media strategies for dissemination among the general public. Various types of actions have been combined:

The exhibition designed on Marine Reserves of Fishing Interest has been shown at five ADIF stations, within its “Open Station” program: Chamartín, Atocha, Valencia Nord, Alicante Terminal, Murcia del Carmen. In addition, it had a presence at the Moda Shopping Center in Madrid.

For the second year, the National Museum of Natural Sciences has hosted the exhibition “Marine Reserves of Fishing Interest. History, culture, tradition and sustainability”, visited by more than 30,000 visitors.

The project was also present at the 15th edition of the National Environmental Congress (CONAMA), held from 31 May to 3 June 2021, at the Palacio de Exposiciones in Madrid. Specifically, the project was presented in the Conama 2020 innovation project dissemination space, Conama Innova, where the actions carried out to value the RMIP and its protagonists: fishermen, divers, scientists and administrations were presented.

On the other hand, the content of the document manager developed in the previous phases of the campaign for the General Secretariat of Fisheries and on the project website has been maintained and expanded.

As for the dissemination of the campaign, it has focused on the written press, digital, radio, web and social networks. Specifically, 25 radio programs have been made on “Al otro lado del Espejo” of Aolde Radio, in the specific section “Reserved Matter”, with interviews with protagonists of the sectors that operate in marine reserves. Within the programme, a specific space has been dedicated to the role of women in these areas, “Women in Marine Reserves of Fishing Interest”, with interviews with women from the sectors involved.

In addition, the Field Notebook has been designed and prepared, a compilation of files on the most significant species that can be observed in the different marine reserves of fishing interest.

Training and awareness-raising actions aimed at children have also been carried out, with five days in educational centers in Madrid and Almeria, which have had the participation of more than 385 schoolchildren.

In order to attract the participation of private entities, an information brochure has been designed on the Marine Reserves of Fishing Interest in Spain and on some specific projects, which has been sent to more than 200 private entities likely to finance projects of this nature.

The final presentation of results was held, with the presence of institutional representatives and representatives of the different sectors involved: research, fishing, conservation or diving, among others.