The main objective of this project is to increase the incorporation of recycled materials in garments through eco-design to replace cotton as a virgin raw material. It aims to achieve this by scaling up the mechanical recycling circuit of Bobo Chores by expanding it to other innovative fibres of cellulosic origin (provided by Pyratex). The project aims to increase the presence of recycled materials from own cutting waste in the main collection to 23% by 2027 and to increase the operability of the resource reuse circuit by 63% by the same year.
Creation of a comprehensive recycling circuit using innovative fibres to give life to circular and traceable certified products.