The R+R project consists of the implementation of a system for the promotion of the culture of business sustainability and the sustainability of economic activities in the Biosphere Reserve of the Leza, Jubera, Cidacos and Alhama de la Rioja valleys.

The R+R project consists of the implementation of a system for the promotion of the culture of business sustainability and the sustainability of economic activities in the Biosphere Reserve of the Leza, Jubera, Cidacos and Alhama de la Rioja valleys.

The aim of the project, in the aplio sense, is to create a new business culture of sustainability in the A.C. of La Rioja, especially in its Biosphere Reserve, which generates a chain of sustainability between the producers of this territory and their consumers, promoting the sustainability of economic activities and increasing the existence and consumption of sustainable products and services. In this sense, the recipients are workers of SMEs and self-employed workers in that geographical area.

The specific objectives of the project are:

• Promote the application of social and environmental responsibility policies by workers.
• To ensure that the largest number of companies in the area use the Brand “La Rioja, Biosphere Reserve of the Leza, Jubera, Cidacos and Alhama Valleys” in the largest number of products, services and commercial brands as a synonym of social and environmental responsibility and sustainability.
• To generate tools for a sustainable and responsible performance of economic activities, as well as control and verification methods to ensure durability and proper functioning.
• Advise and train workers on sustainable tools and practices in the company and the generation of new sustainable and innovative economic activities and the promotion of employment.