Logo MITECO

Communication and consumer information campaign ConSuma Naturalidad+

MITECO

The project aims to disseminate the relationship between the consumption of sustainably produced food and the conservation of wild biodiversity.

This project of the Félix Rodríguez de la Fuente Foundation seeks to contribute to the knowledge, by the consumer, of the relationship that exists between the consumption of sustainably produced native foods and the conservation of wild biodiversity in the Natura 2000 Network of Spain. To this end, the initiative will promote the production and purchase of sustainably produced food.

The project will publicise the CSN+ and CSN guarantee mark, disseminating it through audiovisual pieces. A questionnaire will be set up to obtain information on responsible consumption for the benefit of biodiversity. On the other hand, the CSN+ application will be launched, in order to disseminate the guarantee mark.

The activities of this initiative include:

  • Marketing of the CSN+ and CSN guarantee mark
  • Development and definition of the sample design and questionnaire of the study to know responsible consumption patterns in favor of biodiversity conservation
  • Technological development and content of the CSN+ application

Line of action:

Terrestrial ecosystems

Status:

Finalizado

Execution date:

2014

End date:

2014
Félix Rodríguez de la Fuente Foundation
programa
linea de actuación

Communication and consumer information campaign ConSuma Naturalidad+