The project aims to offer new approaches and tools for proper marketing based on green marketing and rural networking, both in terms of its presentation and sales channels and target markets.
The project aims to offer new approaches and tools for proper marketing based on green marketing and rural networking, both in terms of its presentation and sales channels and target markets.
In this way, the possibilities offered by new technologies are exploited, as well as community sales networks and external networks, orienting marketing not only to local consumption but also to the main markets at national and international level.
This initiative, which promotes and encourages economic activity in rural areas through direct advice to companies, is aimed at SMEs, micro-SMEs and self-employed workers in the sectors of agriculture, livestock, forestry, crafts, processors and agri-food distributors, rural tourism, environmental services and consultancy to companies and other entities.