This initiative aims to involve local administrations in the generation of opportunities for self-employment and entrepreneurship in the field of agroecological conservation production (soil, native varieties), taking advantage of short and/or direct commercial circuits, in local or bioregional areas.

This project seeks to give a market approach to the agroecological conservation of the territory. To this end, it is proposed to articulate local producers and customers with an Agroecological Km0 brand (endorsed by a group of municipalities), which will end up giving full sustainability to the agroecological model.

It is committed to a socially committed model, since it is intended to give an opportunity to the unemployed in agroecological training-production and, in addition, environmentally advanced, since the value of agroecology of direct sale is valued, which reduces emissions and is a commitment to the protection of biodiversity.

The project focuses on training and assisting municipal technicians so that they can articulate contracts that guarantee agroecological marketing. The product and the Terrae Brand of social agroecology and km 0 (for the help and tutoring of entrepreneurs) will allow the objectives of the project to be achieved, which respond to a social and environmental approach.

The initiative also proposes a system of “protection” through an ecosystem of participatory guarantee between the different actors involved in the form of an ecological pyramid. Thus, in ascending order from the base of the pyramid, those involved would be the owners of the land, the social or individual entrepreneurs who agree on the custody and agroecological use of the land (both included as actors in the bank of land and opportunities), and, already at the top, the potential consumers.