The main objective of the project is to promote the link between the conservation of the territory and its biodiversity with the production of quality agricultural and rural goods and services.

The main objective of the project is to promote the link between the conservation of the territory and its biodiversity with the production of quality agricultural and rural goods and services.

This production of goods and services is related to social entrepreneurship and emerging economic activities, such as ecotourism or organic farming. It is aimed at agricultural holdings with areas of high natural value, generally located in areas where they can generate territorial rebalancing, a source of wealth and competitiveness in rural areas.

The main objective of the project is to promote the link between the conservation of the territory and its biodiversity with the production of quality agricultural and rural goods and services. To achieve this, the project will develop actions that will consolidate the production and marketing of agricultural goods and services (training, dissemination and marketing, among others). This initiative operates in a sector with more than 10 years of professional experience, and has an impact on an emerging aspect linked to the social and green economy, based on land stewardship initiatives.

To achieve these objectives, the following line of action has been outlined:

• Definition of the business model and social marketing of the land stewardship market.
• Creation of technical and commercial quality standards for products and services in the custody market
• Alliances for the commercialization of products and services in the custody market
• Expansion of the range of products and services in the land stewardship market
• Training and R+D+i actions for vending and social innovation and the green economy in the land stewardship market
• Training of agents involved in social entrepreneurship of the green economy of land stewardship.
• Personalised advice to entities and custodial owners on social entrepreneurship in the green economy of land stewardship
• Online platform for the dissemination and marketing of the land stewardship market
• Market implementation (marketing, dissemination channels, points of sale, presence at fairs and demonstrations, scalability and replication of the project)
• Actions to promote and influence political-social entrepreneurship and the green economy of land stewardship