This initiative strives to fix the rural population in their territories, maintaining a decent income from the practice of organic agriculture and livestock.

This initiative strives to fix the rural population in their territories, maintaining a decent income from the practice of organic agriculture and livestock.

The recipients are workers from rural areas, belonging to the agricultural and livestock sector. The aim is to incorporate the new generations into agricultural activity, so those young people who, employed or in other sectors, show a high interest in participating in some of these initiation actions in agricultural activity will also be targeted.

At the same time, by updating and converting the plots to organic production, farmers and ranchers will carry out less intensive productive work although it generates employment and is equally or more profitable. In the same way, this primacy of quality over quantity contributes to the fight against environmental deterioration and climate change.

Various alternative marketing strategies to those established today will be provided, based on short marketing channels and encouraging direct sales.