Toyota Spain, together with the Biodiversity Foundation, celebrated Reforestation Day on November 22, 2009. Throughout the day, native species of trees were planted in different parts of Spain.

Toyota Spain, together with the Biodiversity Foundation, celebrated Reforestation Day on November 22, 2009. Throughout the day, native species of trees were planted in different parts of Spain.

This environmental campaign is carried out every autumn with the aim of involving the entire network of dealers throughout Spain in order to provide their customers with messages and experiences of respect for nature. In the last edition of Toyota Reforestation Day, held in November 2008, a total of 67 dealers participated, bringing together a total of 9,000 participants in the simultaneous planting of native species of trees in 62 different parts of the country.

The main mission of Toyota Reforestation Day is to disseminate the importance of individual actions in raising awareness in society. That is why children are the main protagonists, offering them tools so that they can continue to face sustainability challenges in the future.

As part of the celebration of Reforestation Day, Toyota Spain announces the Photography Contest “Once upon a time there was a forest”, whose objective is to contribute to the dissemination of messages of respect for nature and the importance of coexistence in harmony between man and the environment that surrounds him. They are linked to the didactic objective of the Toyota Reforestation Day action to disseminate the importance of the conservation of our forests in particular and our natural heritage in general (more information in www.habiaunavezunbosque.com).

As for the actions to be carried out, Toyota undertakes to:

• Coordinate and mobilise volunteers throughout Spain, thanks to the participation of customers and employees of Toyota dealerships.
• Launch a communication campaign, with special emphasis on dissemination through local media.

For its part, the Biodiversity Foundation undertakes to carry out the following actions:

• Disseminate the project to the corresponding public institutions to request their collaboration.
• To give the maximum dissemination of the project to achieve the maximum possible coverage.
• Provide support to identify land where planting can be carried out.
• Collaborate in the design and development of environmental educational activities in areas with specific characteristics different from the previous terrain.
• Provide institutional support to the initiative by managing the attendance of relevant people from the Ministry of the Environment and Rural and Marine Affairs, the Biodiversity Foundation itself and other public institutions of interest at the event on the 22nd.