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The objective of the project has been to train the youngest population and families who use the beaches during the holiday season, as they are spaces that are related to the coastal and maritime ecosystem, with the aim of raising awareness about their protection and conservation. It has been carried out through sport and professional athletes, specifically through beach volleyball as it is an area whose "competition space" is the same. In addition, it has been intended to inform about ecotourism practices in each of the coastal areas where these activities have been carried out.

The main objective of the project has focused on raising awareness and training on the protection and conservation of the beach and sea ecosystem, bringing to young people, families and players, both professionals and amateurs, good practices that help to this end, through the sport specifically beach volleyball.

Among the planned actions, it has been intended to train and raise awareness about the protection and conservation of the ecosystem of beaches and sea through sport. One of the actions carried out has been the creation of a logo and a specific slogan or claim for the initiative.

Olas Vivas is an awareness-raising and training project on the protection and conservation of the ecosystem on beaches and the sea for a consumer of these spaces during holiday seasons. To this end, the aim has been to use the sport of professional beach volleyball that practices its discipline in these spaces to reach a priority target audience.

The project has sought to generate a great impact and repercussion both from the point of view of communication and dissemination, as well as participation.